Three minutes with Greta Norkute-Simanauskiene: Domain protection strategies
Three minutes with Greta Norkute-Simanauskiene: Domain protection strategies
In our latest Three Minutes With, Greta Norkute-Simanauskiene, Inside Sales Lead at Ilkari, discusses domain protection strategies. She shares strategies to safeguard digital assets, prevent impersonation, and manage domain portfolios in a complex regulatory and cybersecurity landscape.
Why domain protection matters
Marketing: Greta, I am always impressed by the energy and passion you have for your customers’ success. You are constantly seeking new knowledge and bringing that to your customers. Is this the secret to your success at Ilkari?
Greta:
“Yes! I am here to keep our customers happy–from the first email or call (which I prefer!) to daily support. My role is to help them manage their domains and provide solutions for domain-related issues to ensure their business operations are not disrupted.”
Managing domain portfolios across markets
Marketing: Sometimes people think that getting a domain for their business is just “click and pay,” but it’s more complex than that, right?
Greta:
“Absolutely. Domain management is about more than registration. It’s about solving ongoing challenges, understanding needs around domain protection, and navigating issues that affect domain management. Every day brings new challenges, which I enjoy tackling.”
“Understanding a customer’s business and goals is critical. Gaining trust involves learning not only about their brand but also about their team and how they operate. This human approach helps us manage domains effectively.”
Protecting your brand from impersonation & cyber threats
Marketing: What industry shifts affect how media & entertainment and affiliate marketing companies work with domains?
Greta:
“Stricter regulations, market demands, and cybersecurity risks are impacting domain and brand management. Companies must adapt quickly to stay competitive.”
“Domain protection is critical in this landscape. Companies can’t always control external threats, but they can safeguard their domains, which directly supports brand protection and trust.”
Marketing: How do you define the value of a domain today?
Greta:
“A domain is a dynamic asset that can fluctuate based on market trends, visibility, and potential for impersonation. Businesses must proactively manage domains, treat them as high-value assets, and identify gaps in their portfolio to prevent risks”
“Domain value isn’t just financial; it represents identity, trust, and brand image. Proper management provides security and confidence for the company and its stakeholders.”
Staying ahead of industry trends
Marketing: How do you stay on top of trends in domain management and media & entertainment?
Greta:
“I stay informed about industry trends, regulations, and market shifts. My role is like a consultant: I provide the big picture to clients and advise on the best domain management solutions. Proactive guidance ensures that companies can protect their brand and comply with regulations efficiently.”
Marketing: What challenges do companies face today regarding their domains?
Greta:
“Key challenges include:
- Domain impersonation, where scammers exploit gaps to steal traffic or brand identity.
- Losing control of multiple domains due to poor management or missed renewals.
- Global operations, which require covering multiple markets while adhering to regulations and maintaining data security.
Our goal is to help customers manage their portfolios in one place without added risk or complexity.”
Marketing: After all these challenges, what keeps you motivated?
Greta:
“The people! I love working with diverse clients worldwide. The fast-paced media & entertainment industry keeps me engaged, and helping clients succeed is my biggest motivation.”
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