How to create a custom domain that builds your brand
How to create a custom domain that builds your brand
Registering a domain used to be more straightforward. There is more to consider than just registering your company or product domain name.
Will.i.am, the multi-talented Black-Eyed Peas artist, has not only created a brand with his name but also a domain that represents his identity and what he stands for. His success inspires us to learn from his experience and follow in his footsteps. Here are four amazing tips to do it like a pro and create a successful brand.
You don’t have to be Will.i.am to create a custom domain that represents your brand, but you do need to create a secure and private domain that ensures your online brand’s protection. And it’s more important than ever because registered domain names are growing exponentially. As of June 2022, there were 351.5 million domain names registered globally.
Are you ready for this mind-blowing news? That is a 9.8 million increase from Q4 2021. By 2026, global domain names will reach 557.7, around one new domain every 2.61 seconds. According to Fortune Business Insights, the global online entertainment market is projected to grow significantly in the coming years. There is no better time to create the right custom domain strategy for your digital brand presence.
The internet is a pretty big and crowded space out there, so if you create a custom domain, be sure it matches your company vision. Here are four tips on creating a custom domain as brand-powered as Will.i.am‘s domain with Ilkari.
- Make it catchy:
Your company name doesn’t have to be your domain name; a catchy phrase related to your name can make it more memorable. A smoked turkey shop created a catchy domain name and used GobbleGobble.com to remind people to visit instead of the company name Greenburg Smoked Turkey. - Make it a call to action:
Instead of Telsa.com, Elon may have tried a call to action: ThinkTelsa.com or DriveTeslaNow.com. Or look at watchmaker TAG Heuer with their call to action domain name: DontCrackUnderPressure.com Heuer). - Add a modifier:
A modifier word extends your brand name to help you find an available domain name and still allow your customers to find you online. The company S’well used SwellBottle.com to create its domain. - Short and sweet:
Three-letter domain names are clever. They are short, memorable, and can also be used as acronyms; no wonder they are all taken, but that doesn’t mean shorter domain names can’t do the trick. Short domains can also serve your brand; you just have to think out of the box.
Want to build a secure, memorable custom domain strategy? Talk to Ilkari’s domain experts today and protect your digital identity.
Image source: Wireimage
