Here’s how you treat your domain name as a strategic asset
Here’s how you treat your domain name as a strategic asset
Your domain defines your brand. It’s like any other asset a company would invest in, manage, and protect. Organizations today face a deluge of new technologies [Web3 and AI], evolving privacy threats, and an ever-expanding global marketplace. Without a clear strategy, your online brand is at risk.
Businesses across industries face constant challenges in protecting their domains and digital identities—from phishing to cybersquatting to domain name hijacking. Domain names play a fundamental role in the digital landscape. Millions of domain names are registered each year, increasing the risk that critical assets fall into the wrong hands, creating threats to both brand owners and customers. Just like any other asset, there are challenges and opportunities to address, and your domain is no different. There’s always a list of “must-do” actions and additional steps that, while not mandatory, make the world of domain management much safer and easier.
Here are three areas every organization should consider to reduce risk with one of their most valuable online assets—their domain.
Losing domain names versus having a plan
- Review and implement best practices before making changes
- Conduct proactive defense analysis and create an action plan
- Develop a training program and domain strategy with contingency plans
- Set up scheduled billing and credit lines for domain renewals
Overspending versus smart spending
- Engage in proactive naming analysis and planning
- Audit and grade your domain portfolio, ensuring no loose ends remain
- Secure personal account management and technical support from providers
No security protocols versus security strategy
- Register defensive domains to reduce exposure
- Enforce mandatory multifactor authentication
- Implement two-layer WHOIS protection
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