The fright is real: 2025 domain lessons for brands

The fright is real: 2025 lessons in domain control

It’s easy to think domain management is routine – until a simple oversight turns into a story you wish you’d never told.

In 2025, domain-based cyber incidents are rising fast. Cybersquatting and typosquatting attacks have increased across industries, and AI-generated impersonation sites are spreading faster than ever. Even global brands like Microsoft, Google and Apple have been targeted in spoofing campaigns that begin at the domain level.

And it’s not just smaller organisations feeling the impact. Earlier this year, a configuration issue in AWS Route 53’s DNS service disrupted access to major websites around the world – proof that even the most advanced systems can fail when control points aren’t watertight.

These aren’t ghost stories. They’re warning signs.

Here are six ways brands set themselves up for domain disasters – and how to stay one step ahead.

Treating domains as an afterthought: Domains aren’t maintenance items; they’re the backbone of digital trust. Neglecting them is like leaving the front door unlocked.

Skipping the spell-check: A single typo can follow you for years. Always confirm spelling and redirects before you register or promote a domain.

Announcing before you secure: Every October, someone launches a product before registering its domain—and watches it vanish into someone else’s hands. Always register first, announce later.

Letting renewals lapse: Expired domains don’t disappear—they get claimed. Enable auto-renew and assign clear accountability before time runs out.

Sharing plans too widely: Leaked names, internal decks and early filings can tip off domain opportunists. Keep future projects confidential until they’re protected.

Ignoring TLD compliance: Some extensions come with verification or eligibility rules. Know the criteria before you buy to avoid losing ownership later.

Keep your story from turning into a cautionary tale

At Ilkari, we help companies defend their digital identity with strategy, portfolio management and risk analysis that go beyond basic registration.

Don’t wait for a domain mistake to make headlines. Discover how Ilkari can help.