How to unlock the value of your unused domains
How to unlock the value of your unused domains
Remember when you bought a set of domains to protect your brand? You were proud of planning for one of your most important digital assets. But years later, they sit unused, and you might think they have no value.
Think again. Your unused domains can still hold significant value.
Why unused domains are often undervalued
Many businesses purchase domains without fully considering their long-term potential. Over time, some domains may no longer seem relevant, leading companies to let them expire or attempt to resell them through third-party platforms.
Here’s the catch: If you believe your domain has no value, it’s often because the value wasn’t evaluated when it was acquired. Ignoring this can turn a potentially valuable asset into a missed opportunity—and sometimes a bargain for someone else.
Common domain mistakes
- Letting domains expire without assessing their strategic or resale value
- Undervaluing domains when considering your brand expansion or pivot
- Attempting to repurchase domains later, which can be costly if your business model changes
These mistakes are surprisingly common—but they are avoidable with a clear domain strategy.
Maximise your domain’s potential
Instead of thinking short-term, consider the long-term value of your domain portfolio. If financial constraints are an issue, solutions like domain parking can help maintain your assets without incurring high costs.
At Ilkari, we can help you:
- Assess domain value accurately
- Explore selling options regardless of which registrar currently manages your domain
- Minimise the stress of deciding whether to hold or sell
Your domains are strategic assets. Treating them as such can save money, protect your brand, and even generate revenue.
Ready to discover the true potential of your unused domains? Get in touch with our domains experts or discover our domain name services.
