6 Domain name mistakes that can haunt your brand
6 Domain name mistakes that can haunt your brand
Halloween is the season for scares—but nothing should be more frightening to your business than losing control of your domains. Cyber-squatting, typosquatting, or simply forgetting a renewal can turn into a real horror story for your brand.
The truth is: no company is immune. Whether you’re a global enterprise or a growing startup, a single oversight in domain management can damage your reputation, disrupt revenues, and erode customer trust.
To help you steer clear of these nightmares, here are six domain protection best practices to keep your digital presence safe.
1. Proofread before you publish
It sounds simple, but a typo in your domain name can haunt your brand for years. Always double-check spelling before you register or promote your domain.
2. Research matching TLDs
Owning your .com isn’t enough. Competitors or bad actors can register the same name with different extensions (.net, .biz, .org) and take advantage of your brand. Secure critical TLDs before someone else does.
3. Register before you announce
Never announce or advertise a new product or brand name before registering the matching domain. Otherwise, opportunists may snap it up first.
4. Don’t let domains expire
Expired domains are an open door for drop-catchers. Enable auto-renew and assign responsibility for domain renewals to avoid costly mistakes.
5. Protect sensitive plans
Sharing upcoming brand or product launches too widely—even internally—can put your domains at risk. Keep plans confidential until you’ve secured the necessary registrations.
6. Know your TLD restrictions
Some domain extensions come with specific rules or eligibility criteria. Make sure you understand these requirements before registering to avoid future compliance issues.
Protect your brand before it’s too late
Scary domain mistakes don’t just happen in horror movies—they happen to real businesses every day. By following these best practices, you can avoid the fright of losing your digital identity.
At Ilkari, we help companies protect their online presence with domain strategy, portfolio management, and risk analysis.
Don’t let a slip cost you your brand. Discover how Ilkari can help.
