Seven questions to ask before you launch your brand
Seven questions to ask before you launch your brand
Are you ready to launch your brand? Hold on! Before taking the plunge, make sure you’re fully prepared. Missing key steps can affect your brand’s credibility, growth, and online presence. Use this brand launch checklist to ensure your brand starts off on the right foot.
Have you checked domain availability?
This may seem like a ‘duh’ question, but it is one of the biggest blockers when marketing decides to launch a brand. The domain name is overlooked, and when it comes time to take that brand live, the domain isn’t available or doesn’t match the brand. It creates brand inconsistency – If your brand voice isn’t consistent across every platform, it may affect your credibility.
Which countries will you target now and in the future?
Think ahead. Will your brand expand internationally? Even if you only plan to operate in one country initially, securing domains for other regions early can prevent complications later. A global approach strengthens your brand’s growth potential.
Have you considered using a unique TLD?
Top-level domains (TLDs) are no longer limited to .com. Creative TLDs like .ai, .co, or personal brand TLDs can make your website memorable. For example, Will.i.am used his name creatively as his domain. Unique TLDs help your brand stand out online.
Are vertical TLDs right for your brand?
Vertical TLDs such as .tech, .casino, or .law can position your brand more effectively within your industry. Google has recently introduced new TLDs that can help brands in niche markets stand out. Align your TLD choice with your brand identity for maximum impact.
Have you considered common spelling mistakes?
A global brand must account for spelling variations and mistakes. Ask team members from different backgrounds to spell your brand name, or use a domain strategy tool to secure alternative spellings. This ensures no traffic is lost due to misspelled domains.
How would someone impersonate your brand?
Domain impersonation is a common phishing tactic. By thinking like a potential impersonator, you can preemptively secure domains that might otherwise be exploited. This proactive approach strengthens your brand security before launch.
Can you trademark your brand?
Trademarking your brand protects it legally, including your domain. If someone uses your trademarked name, you have the legal basis to take action. Trademarking ensures your brand’s long-term protection and helps defend your online presence.
